Contact center customer service

No Pain, All Gain (When it is Customer Pain)

Research studies by the likes of Accenture have repeatedly shown that over 50% of consumers have switched brands due to customer service pain. It’s obvious that no (customer) pain is all (business) gain. So what are the biggest pain points and what can you do about them? Here are findings from a Forrester survey, where 5000 consumers were asked to check the biggest pain points when they get customer service (they could pick upto two options) across a wide variety…

Knowledge management

Yes, equality is no myth and everyone can get into the top 1%!

No, we are not talking about socio-economics or politics! We are talking about how a modern knowledge management system can bring about performance equality among your agents, making all your agents as good as your best. It can also make the best agent better, starting a virtuous cycle of “upward mobility” for the entire contact center “society”! At the end of the day, it is knowledge that differentiates one agent from another and increasingly one business from the other. In…

Analytics

Measure to manage customer experience

In many areas of management it is clear what to measure and what action to take when things go wrong. For example, if a product comes out of a manufacturing process too cold you need to increase the temperature. In contrast, customer satisfaction is very hard to measure. Customer service is subjective and is only one part of the consumer’s overall experience with a company. There are many variables that can affect how people perceive customer service and no single…

Customer experience

It’s the Easy, stupid!

No, this has nothing to do with James Carville and the Bill Clinton campaign of 1992. This was the message communicated to the business world in a global survey of 125,000+ consumers and 5000+ customer service representatives, conducted by CEB (Corporate Executive Board). You can learn more about this in a presentation delivered by CEB at eGain World 2014 in San Jose. Given that today’s consumer interactions with the business are comprised of omnichannel journeys, how can you then reduce…

eGain World

eGain World San Jose: Un-Hillaried but Unparalleled!

I have nothing against Hillary Rodham Clinton, who seemed to be everywhere in the Valley this year with vendors stampeding over each other to get her to speak at their conferences. Instead of doing a “Me, Too” on HRC, we decided to stand out by placing an undiluted focus on omnichannel customer engagement for eGain World! Keynote by Ashu Roy, eGain CEO on delivering easiER customer experiences with a demonstration of a hassle-free journey of a healthcare consumer with Robert…