There are many so-called “killer apps” but there are only a few that can save lives by helping consumers get health insurance coverage, and improve their wellness. The use of customer engagement apps by health insurance carriers is a great example and it has become even more relevant in the US with the Affordable Care Act (ACA) just around the corner.
Health insurance carriers, many of them our clients, have been using customer engagement apps to provide more than just great multichannel customer service. They are also improving member acquisition and onboarding through cobrowse-aided chat and phone conversations, taking customers on website tours, assisting in online form filling, and offering other forms of real-time, collaborative help. With many US states on the verge of implementing health insurance exchanges, these carriers will leverage customer engagement apps to hand-hold consumers through their journey of determining eligibility, comparing alternatives on carrier websites as well as exchanges, selecting the right plan, enrolling, filing claims, and managing wellness.
If you’re a health insurance carrier that wants to take member acquisition and engagement to new levels, and capture new markets in the age of ACA, it’s time to act now. Learn more from this whitepaper and get started with us now!