Elevate customer engagement to the cloud – Part 2

What to look for in solutions Does the vendor know cloud? Many vendors have been “on-again, off-again” cloud providers, repeatedly failing to deliver their applications in the cloud. This is mainly due to the fact that their solutions had not been architected for the cloud to begin with. A key question therefore is how long has the vendor been delivering customer engagement applications in the cloud? Additionally, do they have client references? Cloud capabilities Enterprises, while adopting the cloud in…

Elevate customer engagement to the cloud – Part 1

Why cloud? Cloud-based technologies are experiencing rapid adoption in businesses of all sizes. Although within the last few years the term has changed – from “hosted” to “on-demand” to “SaaS” and now “cloud” – one thing that has not changed is the need; businesses want to deploy technologies quickly and easily whilst continuing to innovate rapidly, all the while reducing the need for hyperextended IT resources and upfront infrastructure investments. Cloud-based technologies address this need. In fact, enterprise adoption of…

It’s the Easy, stupid!

No, this has nothing to do with James Carville and the Bill Clinton campaign of 1992. This was the message communicated to the business world in a global survey of 125,000+ consumers and 5000+ customer service representatives, conducted by CEB (Corporate Executive Board). You can learn more about this in a presentation delivered by CEB at eGain World 2014 in San Jose. Given that today’s consumer interactions with the business are comprised of omnichannel journeys, how can you then reduce…

Changing the game

How can the voice infrastructure enrich and be enriched by digital engagement capabilities, both simply and effectively? The answer’s omnichannel platform.