Omnichannel customer engagement

What keeps health insurers up at night regarding PPACA (and how they can go from insomnia to Rip Van Winkle!)

The Patient Protection and Affordable Care Act (PPACA), aka ObamaCare, is going into effect on January 1, 2014, with health insurance exchanges (HIX) slated to open on October 1, 2013. When we polled health insurance executives recently about what keeps them up at night regarding PPACA, they ranked reaching and acquiring new customers as the top concern (40%), followed by answering consumer questions about eligibility, policies, and procedures (23%), and scaling customer service cost-effectively over time (23%).

These challenges also represent opportunities—insurance carriers and hybrid carrier-providers that leverage the right customer engagement technology platform and best practices will be positioned to get a lion’s share of this new market, while others will likely wind up on the sidelines. Our online seminar with AHIP (America’s Health Insurance Plans) discusses top challenges in health insurance customer engagement and what we’re doing to help leading insurers transform member experiences, while laying the foundation for success in the era of “ObamaCare.” We can do the same for you so that you can sleep like Rip Van Winkle and thrive at the same time, amidst all the ObamaCare hullabaloo! Contact us today to get to Winkledom!


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